VCU College Of Business
There is really no other way to say it: At times the weirdest things become branding superstars. According to Hutt and Speh (2004), most business marketers commit only a modest portion of their promotional budgets to advertising, and that is generally via direct mail efforts and trade journals. Visit our Jobs & Internships hyperlink for a lot more on what YOU can do with a Marketing degree. In fact, Dwyer and Tanner (2006) point out that much more marketing majors begin their careers in business marketing nowadays than in consumer marketing.